Jason Barnard
Kalicube
Founder and CEO
Biography
Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.
Author
Jason’s first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.
Speaker
Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.
Podcast host
Spanning 4 seasons his podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community. Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 200 episodes available, and counting. The conversations are always intelligent, always interesting, and always fun!
Company
He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their knowledge panel.
Companies founded
Jason has founded multiple companies: Kalicube in France in 2015, but also WTPL Music in France in 1991 and UpToTen in Mauritius in 2000.
Backstory
Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. Before that he was a professional musician with the Punk-Folk group The Barking Dogs. And before that he studied Economics and Statistical Analysis at Liverpool John Moores University.
Why does Jason call himself The Brand SERP Guy?
Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analysing Brand SERPs since 2013.
Using the database in Kalicube Pro SaaS platform, he has been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry
Talks and Events
2022 Talk: Populating Google’s Knowledge Graph From The Outside
Google is a child. It is thirsty for knowledge. It wants to understand the world. It has the data but lacks the reference points, structure and consistency that a child needs to understand and be confident in that understanding. Adding and correcting information in Google’s Knowledge Graph from the outside simply requires that we create stable, authoritative reference points, we structure our information and communicate consistently. Simple, when you know how. In this session, Jason Barnard will explain both his “Google is a child” philosophy and his pragmatic approach to educating the child that is Google.
